I want to share two essential tips with you for your business.
"Listen to the rhetoric of corporate value: Companies own customers, control distribution, make exclusi
ve deals, lock out competitors, keep trade secrets. The internet explodes all those points of control."
1.Think distributed: Every click you make on the internet it is a connection, and with every connection a network is born or grows stronger. That´s what Google does. Google sends traffic to millions sites with it´s ads and the more money it makes, the more money makes also the owners of the sites. You cannot expect for clients to come to you. You have to go there where your clients are. "Companies should view themselves: on the outside, asking to come in."
2. Consider being a platform: Google has many different platforms like google maps, google analytics, youtube for videos, blogger ect. Platform enables users to create businesses, communities, products and of course networks. Platforms gives a huge traffic to your sites. In a Googles case, tens of millions of users a month. For example Facebook did not charge developers of applications nor did it take a cut of the advertising revenue developers earned. It was Facebook´s interest to help these developers succeed because they helped the company to grow in value.
/Davis
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