Do not give discounts for your clients!

Unlike the most of the salesmen think, there´s rarely any good outcome in giving discounts for clients.

Why?

1. When you´re giving discounts, your clients can never be sure if they got the best possible price.

2. When you give discount once, it is very likely that your customers will bargain with you for prices till your retirement and you don´t want that, do you?

3. Discounts attract customers that usually are not the most profitable in the long run.

4. Reckless discounts will bury your company faster than you could imagine.

5. People associate low price with low quality.

In a perspective of a buying client: Do I really think that a plumber will be really motivated to fix my pipes with the half of the price he usually fixes pipes? I don´t think so.

/Davis